Lucy Casey

Lucy Casey

LIBRARIAN • COMMUNICATOR • COMMUNITY CONNECTOR

lucyvcasey@gmail.com

EDUCATION

San Jose State University 2024 – Current

Master of Library and Information Science Expected Graduation: December 2026

PROFESSIONAL EXPERIENCE

Marketing & Public Relations Coordinator

Parsippany Library 2024 – Present

Marketing & Communications

• Developed integrated marketing campaigns supporting three library locations.
• Planned and executed promotional strategies for hundreds of public programs annually.
• Produced press releases, newsletters, blog posts, website content, and social media campaigns.

Digital Communications

• Managed WordPress website content and search engine optimization.
• Oversaw email marketing strategy using Constant Contact.
• Analyzed campaign metrics to improve engagement.

Community Engagement

• Collaborated with librarians and community organizations.
• Coordinated communications for Passport Acceptance Services.
• Led promotional efforts for Summer Reading, fundraising initiatives, and author programs.

Library Assistant

Library of the Chathams 2024 – Present

• Charging and discharging library materials to users.
• Reviewing membership applications for completeness and issuing membership cards.
• Answering and routing telephone calls, paging duties, patron reference requests, and monitoring building conditions.

Additional Professional Experience

Creative Marketing Manager RJW Exteriors | Lake Hopatcong, NJ | 2023-2024

Global Marketing Manager Cole Hardware | San Francisco, CA | 2021-2022

Communications Manager Valor Compounding Pharmacy | Berkeley, CA | 2020-2021

Marketing & Media Manager The Farm at Green Village | Green Village, NJ | 2018-2020

Marketing Associate Imprimis Pharmaceuticals | 2015 – 2018

LIBRARY OUTREACH & COMMUNICATIONS

Outreach & Programming

Develop and promote community-focused library initiatives, including author events, cultural programming, Summer Reading, educational programs, and outreach campaigns to serve diverse audiences.

Publications & Communications

Author and editor of library press releases, newsletters, blog and website content, institutional reports, policies, and public-facing communications.

SELECTED RESEARCH & ACADEMIC PROJECTS

Trends Impacting the Columbus Metropolitan Library

Graduate group presentation, San Jose State University

An Exemplary Student Showcase featured group research project evaluating public library trends and the impact they may have on Columbus Metropolitan Library.

Contagion & Crisis Communication in Libraries

Graduate group presentation, San Jose State University

An Exemplary Student Showcase-nominated group project examining crisis and contagion communication in library environments.

The Morgan Library & Museum Strategic Plan

Graduate group presentation, San Jose State University

Researched and developed an organizational strategic plan addresing institutional priorities, services, and future planning.

Community Street Tai Chi

Graduate presentation, San Jose State University

A community program analysis reviewing the program, service model, benefits, perspective, and evaluation of unhoused community services located in Salt Lake City.

Transforming Access and Opportunity

Individual graduate project, San Jose State University

Examined public libraries in Latin America that worked to support at-risk youth through inclusion and engagement.

Public Library Survey Analysis

Individual graduate research project, San Jose State University

Analyzed patron survey data to evaluate responses and identify patterns in user feedback.

PROFESSIONAL SERVICE

New Jersey Library Association

NJLA — Archives & History Committee

Committee Member, 2026 – Present

NJLA — Marketing & Public Relations Committee

Committee Member, 2026 – Present

Professional Memberships

New Jersey Library Association

American Library Association Student Chapter

Society of American Archivists Student Chapter

PROFESSIONAL DEVELOPMENT

CITI Program — Ethics Research Training, 2026

Tech Stack Development and Integrations, 2026

LibraryIQ: Understanding Diverse Collections, 2025

TECHNICAL & PROFESSIONAL SKILLS

Library Technologies — Polaris, Koha, Library Market

Web & Digital Content — WordPress, SEO, website content management

Marketing & Communications — Constant Contact, email marketing, social media management, press and public relations

Assessment & Analytics — Google Analytics, Meta Analytics, email campaign analytics

Design & Productivity — Canva, Microsoft Office, Google Workspace, Adobe Creative Suite

Languages — English (native), American Sign Language (near-fluent)